23 Aug STATIC & DIGITAL SIGNAGE FOR SHOPPING CENTRES – CASE STUDY
Perth Digital Signage Experts in Shopping Centre Environments
Love ‘em or hate ‘em, shopping centres are an alluring and essential part of 21st century living.
We have worked closely with many shopping centre operators and builders to ensure that the signage for their retailers not only looks great, but also conforms to the centre’s retail design criteria and guidelines.
Check out our free downloadable CASE STUDY that covers some important technology advancements in shopping centres such as digital signage.
- Did you know that … digital signage reduces perceived wait times by up to 35%?
- Did you know that… digital signage creates a sales upswing of up to 31.8%?
- Did you know that …. 63% of customers report that digital signage attracts their attention?
These three facts alone prove that digital touchscreens, digital displays, LED video walls or digital advertising kiosks are important assets in a shopping centre environment and will, indirectly, improve sales. Click here to read our Special Industry Report on Retail.
Types of Signage we provide in Shopping Centres
Throughout the Case Study you will see examples of the indoor and outdoor suite of signage we have delivered at Shopping Centres, such as:
- Pylon signage – static & digital
- Door signage
- Glazed door signage
- External super graphics
- Carpark signage
- Dynamic digital signage – digital wayfinding, advertising kiosks etc
- Outdoor digital signage – pylon digital advertising signage
- External static fascia branding signage
- Loading dock signage
- Controlled parking signage
- Internal signage
- Amenities signage
- Shopfronts
- Lightbox signage
- Awning signs, wall signs
- Billboards
- Window graphics & decals
- Entry / exit signs
- Lift signage & trolley bays
According to Y Research there’s an estimated $4.5 billion to be invested in Perth shopping centres by 2020, with more than half of it spent expanding shopping complexes to create public places where customers can socialise, eat, be entertained and shop.
A New Omnichannel Universe for Retail Digital Signage
Shopping Centres digital signage strategists are now embracing Omnichannel customer experiences to capture more sales. Omnichannel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
What this implies is that complimentary technologies synchronise to provide a data-driven, real-time, personalised promotion and branding strategy unique to every customer. Read more about Omnichannel here.
Yap!digital
What makes a great digital sign in a shopping centre? Is it the design, content or interactivity? Is it the physical presence of a digital pylon sign at your retail centres main entrances? Or the global network capabilities and unrivalled selling power? Linking up hundreds of digital kiosks to the latest special offers, promotions and bargains?
Here at Yap!digital, we believe it is all these things, and more. We’re a company that not only speaks… we listen! We’d love to hear your ideas today.
Our CASE STUDY explains how static and digital signage can attract buyers and enhance your shopping centre environment. Contact the Perth Digital Signage gurus today on +61 8 9274 5151 and ask for Tim. Alternatively email us on tim@yapdigital.com.au.
Happy Shopping!!
Sorry, the comment form is closed at this time.