25 Oct DIGITAL CONTENT DESIGN FOR MANDURAH FORUM KIOSKS
Digital Kiosk Content at Mandurah Forum
Mandurah Forum recently had an upgrade introducing some new interactive information kiosks which is definitely good news from a retailer’s perspective as it means ongoing opportunities to draw in more customers. Vicinity, who manage the shopping centre, introduced x4 kiosks strategically located in the mall areas to help customers navigate and find information quite literally at their fingertips!
Creating Content for Mandurah Forum
In March 2018 Yap!digital created content for the entire shopping centre covering 206 stores. Content for each store includes maps, store info, wayfinding, opening hours, promotions and customer information. The content creation platform is BrightAuthor which runs off BrightSign media players. BrightAuthor offers a couple of standout advantages for content creation being simple linking function in software and a reasonable upload time. Network connectivity is provided by 3G wireless modems.
How Quickly Can Content be Updated?
Some people are somewhat sceptical about the value and functionality of digital signage, so we decided to put it to the test. We asked our digital content creator about their experiences on this project and find out just how easy content updates can be!
What has been the history of content on this project so far? For this project after the Initial build in March for 206 stores we did a major update in July, and a small update at the beginning of October.
What was the most challenging thing about the initial content creation? All the store pop ups have a lot more detail than previous jobs similar to this – we have a lot of files supplied that each store pop up was to contain – details included their phone number, web address, opening hours, logo, image of the store and a description. All this adds up to a lot of information for each store.
How long does it take to update each time? Each update will be different depending on the information that has changed and the number of pages to be uploaded. Small uploads are quick, maybe half an hour or less whilst larger updates (say 200 slides) upload in 1-2 hours.
What initial challenges did you encounter with the design? With 206 stores at Mandurah Forum, fitting all the store listings on the directory page with a large enough text to be legible on the kiosks was a challenge.
What are some typical content management update tasks? The most regular requests are adding a new store to the directory; changing details for a store pop up (can include phone number, email, images of the store, description of store etc and updating the home slide to cover new promotions or seasonal themes eg. Mother’s Day, Easter, Sales Events etc
What is the average turnaround time from receipt from client, to updates completed? Depending on the size of the update, some can be done and completed the same day. For a larger, shopping centre wide update this would extend to a week.
To see examples of these content updates see pictures within this Case Study. For more specific queries, feel free to speak to our content gurus at Yap!digital.
The Final Wrap
If you need inspiration, design assistance or help managing a digital signage project, the team at Yap!digital can take your project from drab to fab! Our content creation and content management service will make sure you get the most of your signage, plus the benefit of our team of signage professionals to guide you every step of the way.
Talk to the Yap!digital team today:
Tim Webb on 08 9274 5151 or email tim@signsandlines.com
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